Our Story
In Hindi and Urdu, the wardrobe at home is called an almari. Most of ours are full. The lehenga from a cousin's wedding. The sherwani worn to one mehndi. The saree an aunt brought back from Lahore or Delhi that still hasn't left its plastic.
These clothes were made to be worn more than once, and in our families they always were. Borrowed for a shaadi, handed down to a younger cousin, altered in time for the next Eid. Living here in the US, that chain breaks. Cousins live in different cities. The outfit that would be perfect for someone sits in a closet in New Jersey while she's searching for one in Texas.
The reselling that does happen mostly runs through WhatsApp groups and Facebook posts. It works, until something goes wrong and there's nobody to help.
We started Almari to bring that chain back, for the whole community, with the care it deserves.